Mission

We love coffee and dogs, and not necessarily in that order. 

 

DOG RESCUE

The name and lovable face behind our brand, Hugo, is a rescue dog. So is his sister, Ruby. Prior to pursuing her passion for coffee, their adopted momma, Claudia, ran a rescue organization that lives on in Utah to this day. So, you could say that dog rescue is more than just a passion of ours; it’s deeply embedded in our culture.

For every bag of Hugo Coffee sold, a portion of the proceeds goes to support dog rescue, including Best Friends Animal Society. Our branded merchandise helps fund dog rescues across the country. We collaborate with our retail partners on adoption and education events, and we hold our own fundraisers. And then there is our flagship café in Park City, UT where every day we welcome two-legged and four-legged friends to socialize with staff and patrons and/or enjoy the adjacent dog park, all while taking in our majestic mountain views. 

We’re more than just a dog friendly shop and coffee roaster. We make coffee with a paws. Our coffee is for the dogs. Literally.  

 

QUALITY COFFEE

Fair trade, organic, non GMO, responsible, ethical, sustainable, single origin, small batch… There’s a lot of terms applied to coffee nowadays. Here’s what we think matters and what we’re 100% committed to at Hugo Coffee Roasters.

 

FAIR TRADE
At Hugo Coffee, we care about people as much as we care about dogs, and ensuring the health, safety and happiness of everyone involved in producing our products is of paramount importance to us. The majority of beans we procure are certified Fair Trade Organic.  Sometimes, however, we deal with small family farms and/or co-ops. In the case of single estates, we know who is growing the beans and managing the farm. In the case of cooperatives, we know how they’ve come to be and that schooling, healthcare and fair labor practices are ensured to all family members.  Hugo Coffee works exclusively with those who offer direct contact with individual farmers and complete transparency.

 

SAFE & SUSTAINABLE ROASTING
Hugo Coffee Roasters is located in a progressive mountain community that celebrates its natural environment. Park City and Summit County, Utah have pledged to run on 100% renewable energy by 2032. We’re doing our small part in a couple of important ways. Our Diedrich roaster heats Hugo Coffee beans with a combination of natural gas and infrared heat, thereby using less energy. A second machine called an oxidizer processes particulates and smoke created during the roasting process, thereby leaving the air quite a bit cleaner.
CONSISTENT, FRESH COFFEE
Because the small coffee farms and co-ops we source from aren’t always able to supply the quantities we need, our Head Roaster, John, considers everything from varietal to region to the precise altitude beans were grown at in order to inform Hugo Coffee’s small batch approach to roasting. This tightly controlled process and the subsequent blends are how we ensure your sacred coffee ritual remains consistent in and day out.