Frequently Asked Questions

It’s easy!

1. Take a photo enjoying Hugo Coffee—whether at home, outside, with your dog, on a road trip, or anywhere you sip.
2. Post your photo to Instagram (as a feed post or Story).
3. Use the hashtag #SummerWithHugoCoffee
4. Tag @thehugocoffee and @Wegmans, 
5. Make sure you’re following @thehugocoffee on Instagram.

That’s it—you’re entered.

If your account is private and you choose to enter by posting a Story, please send us a screenshot of your tagged Story via direct message to @thehugocoffee we can confirm your entry. We are unable to see tags from private profiles otherwise.

No. To ensure fairness, we are limiting entries to one per person for the entire giveaway period (August 4-31, 2025). Each participant is allowed a single eligible entry.

• One Grand Prize Winner: A one-year subscription to Hugo Coffee (aka one bag of coffee every month for a year—12 in total!)
• Two Runners-Up will each receive a free 3-pack of their favorite Hugo blends.

Winners will be announced via Instagram during the first week of September.

The final day to enter the giveaway is August 31, 2025, at 11:59 PM Eastern Time.

We might! By entering the giveaway, you grant Hugo Coffee Roasters permission to repost your content on our social media channels and other giveaway-related materials. Credit will be given where applicable.

You’re welcome to enter as long as you’re located within the United States; we’re celebrating a national moment! You don’t need to live near a Wegmans to participate, as long as your photo features Hugo Coffee Roasters.

Nope! No purchase necessary. You can use any bag or mug of Hugo Coffee you already have.